Someone asked me the other day why I'm not posting on social media anymore.

Instagram specifically, since that's where I've historically been most active.

My answer was pretty simple: I don't work with short-form people, so I don't really make short-form content.

A rather contrarian position these days, considering just about everyone seems to be competing for three to five seconds of your attention. Trying to stop your scroll, hijack your dopamine, and keep you entertained long enough to get another view.

Like we're all a bunch of golden retrievers.

Ooh, ball!

Car!

Butterfly!

Now, I don't have anything against people who enjoy making short-form content or consuming it. It's just not my thing.

I prefer depth. Intimacy. Real conversations. Things that require a little more time and attention. Like a brisket smoked low and slow instead of a Lean Cuisine popped in the microwave for 90 seconds.

I like reading physical books, writing in a journal with a pencil, getting outside in the mountains, lifting in the gym, and spending time with people without a phone sitting between us.

And I've found that the men I do my best work with tend to value those same things.

They're not looking for another 30-second dopamine hit, a clever little productivity hack, or another program where they're dropped into a learning portal full of information they'll probably never use, only to become one face in a sea of Zoom squares.

They want to go deeper. To have real conversations about their businesses, marriages, families, and the men they're becoming. To examine what's getting in the way of their execution, ask difficult questions, and do the kind of work that requires real thought, time, and attention.

Because ultimately, they want to get back to performing at the level they know they're capable of. Executing what matters most every day and every week, so they can be the leaders their businesses and families need.

That's the kind of work I love doing.

And it's the kind of relationship I want to have with the men I work with.

Which is why I only work with six private clients at a time. Just you, me, a private text thread, one phone call a week, and a bit of magic.

So no, you probably won't see me pumping out Reels trying to convince the algorithm to show my face to more strangers.

I'd rather write you an email like this.

And if you made it all the way down here, I have a feeling you might understand why.

Big love,

James

P.S. Here's how I can help, whenever you're ready…

Work with me privately inside Total Man to get back to performing at the level you know you're capable of, executing what matters most every day and every week, so you can be the leader your business and family need. Learn more here.