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James Cerbie

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Featured Post

I don't work with short form people

Someone asked me the other day why I'm not posting on social media anymore. Instagram specifically, since that's where I've historically been most active. My answer was pretty simple: I don't work with short-form people, so I don't really make short-form content. A rather contrarian position these days, considering just about everyone seems to be competing for three to five seconds of your attention. Trying to stop your scroll, hijack your dopamine, and keep you entertained long enough to get...

It has recently been brought to my attention that I am something of a savant. A true trailblazer. A man whose genius deserves to be mentioned in the same breath as Da Vinci and Einstein. And for what, you may ask? Walking. You see, I tend to be a little late to social media trends because I don't spend much time on those platforms. But I recently learned about a sensation that's been making the rounds on TikTok among Gen Zers. It's called silent walking. And get this. Here's how it works. You...

It's interesting how quickly we can turn on ourselves when we don't do something we said we were going to do. I've got a client whose physical therapy clinic is growing like crazy right now. He's hiring, building a great team, and putting new systems and processes in place to support the growth. But he brought something up on a recent coaching call that he'd been beating himself up for. He said something along the lines of: "Man, I keep time blocking Tuesday mornings to get my admin work...

I'm inviting you to a workshop. It's about how my clients and I consistently execute what matters most, every single day. Waking up locked in, getting our most important work done before noon, and making sure nothing slips through the cracks. I'm showing you my exact daily planning and execution system so you can take back complete control of your days as an Entrepreneur Dad. Eliminating overflowing to-do lists and reactive firefighting. Accomplishing more by working on less. And ending every...

My dad coached football for years. He was a defensive coordinator and spent his career figuring out how to stop the other team from scoring. But there is one defense he despises above all others… The prevent defense. If we're watching a close game together in the fourth quarter, he will, without fail, turn to me and say: "A prevent defense prevents you from winning." I've heard it over 100 times in my life. I still chuckle every time. But I also can't unhear it anymore. Because I see it...

I remember when Big K was about three months old, and I just felt OFF. My focus, my energy, my performance, my execution. None of it was where I knew it could (or should) be. I'd wake up on a normal Tuesday with a full day ahead of me, big intentions, and a list of important things I wanted to get done. But somehow my day would get hijacked. An email here. A little fire over there. Someone needed something. Another notification. A quick task that seemed important enough to handle right then....

I spent an hour this morning writing an email to promote my Daily Attack Plan workshop that's happening next week. It was magical. Majestic, even. The kind of prose men will be talking about for generations to come. And I'm not going to send it to you today. Because all of a sudden, it feels so small and insignificant. My wife just left the house with our youngest, rushing to the airport to catch a flight to see a family member who's in a serious health crisis. A life hanging in the balance....

Imagine I handed you an authentic Japanese sword. Beautifully crafted. Perfectly balanced. Razor-sharp. The same kind of weapon a samurai might have carried into battle. Pretty cool, right? But here's a question. Does owning that sword make you a samurai? Of course not. You could have the finest sword in all of Japan, but without years of training, practice, and discipline, you'd still be a guy holding a really nice sword. The sword is the tool. The skill is knowing how to use it. And I've...

At the ripe old age of 37, I'm becoming a firefighter. Yep. You read that right. Something that wasn't even on my radar a year ago is now going to have Kels, the boys, Oaks, and me packing up and moving to Colorado to begin a completely new chapter of life. And I couldn't be more excited. It started as a little ping, a whisper I felt back in June that I couldn't quite shake. The more I sat with it, examined it, and explored the possibility, the more right it felt. Not necessarily in a heady,...

So I sent you an email this morning inviting you to my Daily Attack Plan workshop. Only problem? I forgot to hyperlink the damn link 🤦♂️ Sure, you could've copied and pasted it into your browser, but who has time for that? So here's the actual, functioning, clickable link: CLICK HERE TO GET YOUR TICKET And if you have no idea what I'm talking about, go find my email from this morning titled "invitation: the daily attack plan." The link wasn't working, but I promise the workshop will be. Big...